So you've booked the trade show ... now what?
Sure, the event producer will do their part to promote the event and attract as many people as they can, but what can you do to make the event even more successful?
Hi, my name's James Burchill and for the past 5 years I've been producing various local B2B networking events and trade shows and along the way I learned a few things that I'm sharing in this training.
I want to show you how can take your trade show attendance from passive (waiting for people to wander by) to dynamically active - people will be seeking you out on the day and even beforehand they'll be eager to meet you at the event.
You'll discover how to manage the pre, live and post trade show event marketing. The best way to drum up new leads (and what to do with them and how soon you should) and even how to create business from people that didn't attend the event! Yes, you heard correctly ... I'll show you a little-known technique that turns non-attendees into new business.
Sound like a pipe-dream? It's not.
Enrol today and I'll share with you the fundamentals of trade show marketing.
To your success,
James is a three-time bestselling author & small business consultant who shares his real-world experience on internet, email and social media marketing, automation, systems design, NLP, copywriting and marketing communication strategies.
A former adjunct university professor, member of Mensa and amateur stuntman, James has appeared on TV, radio and in good "old-fashioned" newspapers. When James isn't writing or teaching about business, marketing or technology, he's consulting and has advised Oracle, GoodYear, IBM, eBay and other well-known brands.
These days James prefers helping entrepreneurs and small businesses because change happens quicker. He's active in all his courses and vacations aside, responds to all queries within two business days. You can often find James on Facebook and Twitter or simply shoot him an email to say hello :)